ABSTRACT
"Best" is measurable
TABLE 01 · THE SIX DIMENSIONS OF DUBBING QUALITY
Dubbing vs subtitles and voice-over: the video translation guide.
The method that makes comparisons honest
- 01
Paired and black-box.
The same source clip and the same target language go to each system; only the final user-facing audio is evaluated. - 02
One approved meaning.
Each dub is transcribed with word timestamps and reviewed against it, valid paraphrases accepted. - 03
Acoustic measures compare the dub to the source scene.
- 04
Equal weight per source clip.
95% intervals resample source clips. - 05
A rejected clip is recorded as a rejection.
Separate products are separate studies.
The current numbers
- Familiar sounds 27.8% more like the real speaker; all 11 languages favored Familiar.
- ElevenLabs made 95.5% more review-flagged mistakes.
- Predicted naturalness ran 10.2% higher for Familiar (exploratory).
ElevenLabs produced 261% more background spectral error.
12.27 VS 3.40 DB · DUBBING V1Familiar scored higher on laughter and reaction shape correlation.
0.759 VS 0.221 · DUBBING V1Familiar scored higher on sound-effect and beat timing F1.
0.947 VS 0.762 · DUBBING V1The pattern held on the newest product:
ElevenLabs produced 270% more background-sound error: the laughter, the music, the ambience.
11.92 VS 3.22 DB · DUBBING V2 (ALPHA)ElevenLabs produced 221% more laughter and reaction loudness error.
3.32 VS 1.04 DB · 18 CLIPS, 54 COMPARISONS · DUBBING V2 (ALPHA)Familiar scored higher on laughter and reaction shape correlation.
0.960 VS 0.749 · DUBBING V2 (ALPHA)ElevenLabs had 56.5% more flagged dubs overall.
36 VS 23ElevenLabs source-clip coverage; it rejected clips under 11 seconds.
FAMILIAR 38/38Clip-level breakdown: the head-to-head paper.
Editing the translation means their old model.
+27.8%
FAMILIAR CLOSER TO THE REAL SPEAKER · ALL 11 LANGUAGES
261%
ELEVENLABS MORE BACKGROUND ERROR · THE MUSIC, THE AMBIENCE
+243.7%
FAMILIAR ON LAUGHTER AND REACTION SHAPE
Translation text has its own study (August 2026): Familiar against expert professional translators, scored blind against expert reference edits.
- 100.3% four-language average: Familiar's production translation matches the first-pass professional's quality.
One shot today means giving up the rest.
54.7%
FEWER TRANSLATION ERRORS · FAMILIAR VS ELEVENLABS DUBBING V2
270%
ELEVENLABS MORE BACKGROUND-SOUND ERROR · THE LAUGHTER, THE MUSIC, THE AMBIENCE
+27.8%
FAMILIAR CLOSER TO THE REAL SPEAKER
What nobody does well yet
Run the test yourself
A laugh, background music, and a fast aside: those three things break dubs.
No need to trust anyone's numbers, including ours. For a season or catalog pilot, How to Run an AI Dubbing Pilot (2026); for a multi-speaker movie scene, What Is the Best AI Dubbing for Movies?
- Pick one clip of a speaker you know with all three.
- Dub it in two tools: same clip, same target language.
- Check the words. Have a native speaker, or a back-translation, compare the dub against what was said.
- Close your eyes and ask who is speaking. If the answer is "a narrator," voice cloning failed.
- Listen for the room. Is the music still there? The ambience? The laugh, and does it sound like the speaker? And ask what the delivered mix is: 5.1, stereo, or mono.
- Watch the mouth. Does the lip-sync hold, and does the whole face match the new words?
- Full human dubbing, translation plus voice, runs $70 to $150 per finished minute, so it isn't usable for most of the world. The assistive visual-dubbing tools reach release quality with a team of VFX artists and weeks per project, a new project per language; the one-shot tools today are fast and give up the rest, with no control and a lip-sync that comes apart on a hand over the face, a microphone, blur, bokeh, a side view or several people in frame. Familiar is one shot and the quality: its Multimodal Localization Decision Model (MLDM), the first foundation model for multimodal translation, a new paradigm and the first of its kind, is sold by Studio contract at release spec: one render, with the translation, the speaker's own voice, the scene audio, and the lip-sync, delivered up to 4K with a true 5.1 or stereo mix. Your reviewer picks among its translation renderings, and every decision is recorded with the job.
- Start with the demos on the landing page.
- Test it on your own footage: email the team. Contracts are sized to your catalog, with all 30 languages, any to any (pricing).
REFERENCES
Multimodal Translation
Familiar Labs builds generationally better dubbing with a Multimodal Localization Decision Model (MLDM), the first foundation model for multimodal translation: one model decides what to localize across text, audio and visual, and shows you the choices. Your voice and lips, carried into new languages. They're a team of 8 with PhDs, backed by Samsung, RedBird, Gold House. Our mission
